Ramadan is in the Muslim world. In the gulf and Middle East means 100s of new TV series’ and TV commercials.
That is yearly used to… many cheesy commercials. But this year one specific commercial got me very upset and couldn’t believe my ears and eyes when I saw it first time… I had to watch over and over to be sure that Bayan Dental from Kuwait really made such a commercial…
Here is the link and I’ll try to translate the meaning of the commercial to you.
The commercial about 4 sisters and one brother who is the youngest. When they wake up the girls head to wash up and brush their teeth,,, while the brother is chowing gum and refusing to brush his teeth… Then the sisters move to get their hair done and changing their clothes,,, while the brother is eating a chocolate bar… Then the sisters are having their breakfast with healthy orange juice,,, while the brother is drinking a sugary soft drink… All this happening while the mother singing complaining about him…
The whole family head for a photo shoot and the father says “Leave the boy… When he grows like me we will change his teeth…”
What kind of a message this is??? It’s ok for the kids to damage their teeth to fix fake teeth when they grow up??? Where is the real dental advice in this commercial??? How did even the country allow for such a commercial to put in their TV channels as it is showing in many channels!!!
People wonder why many more people are healthier out in Europe (specially northern Europe)… Well for one reason… They have mothers, schools and media teach our children how to keep healthy for a longer time… My grandmother in Finland is close to her 90s and she is going for walks, doing sports, lives by herself, has all her natural real teeth and still has the energy to go out with her friends for dinner or concerts out.
There should be in the gulf and Middle East more restrictions on all media commercials specially when it comes to involve children!!
This was definitely the worst ever commercial Kuwait ever allowed to air Ramadan 2014!!!